Objective:
Encourage basketball fans and champagne-enthusiasts to discover their everyday moments of greatness, and create new occasions to enjoy a glass of Moët.
The “Journey to greatness” platform I developed with the team embodies many of the core aspects of both the NBA and Moët. It creates opportunities to discuss the craftsmanship and teamwork that both brands demonstrate. More importantly, it speaks to the fans themselves, to their own achievements that should be celebrated.
Result:
The collaboration provided the basis for strong awareness growth, and
a 22% rise in Champagne sales in the U.S. in 2021.
